Owners of the Boston Red Sox thought the team wasn’t marketable after the 2010 season and needed to add “sexy players,” former general manager Theo Epstein says in a new book co-written by former manager Terry Francona.

Epstein says owner John Henry, chairman Tom Werner and president Larry Lucchino made the team’s image a priority, according to excerpts released Tuesday by Sports Illustrated. “Francona: The Red Sox Years” is co-written by the Boston Globe’s Dan Shaughnessy and is scheduled for publication by Houghton Mifflin Harcourt on Jan. 22.

"They told us we didn’t have any marketable players. We need some sexy guys," Epstein was quoted as saying.

Francona said of the ownership group: “I don’t think they love baseball. I think they like baseball. … It’s still more of a toy or hobby for them.”

Nice flip-flop, Tito. What happened to this?

"Until I’m more comfortable with some answers on what happened at the end of the year, I don’t want to have much to do with the organization and that’s a shame," Francona told the Globe on Tuesday. "With all the good things that were accomplished, I just feel pretty strongly about that.

"It was pretty raw at the end of the year. I think I’ve done a pretty good job of moving on from that. At the same time, I’m never going to forget that," Francona said, according to the report. "For me to go back and start waving and hugging, I’m just not comfortable doing that. I made it pretty clear to John Henry. When I told Larry that, he said, ‘Well, I haven’t talked to John about it.’ I said, well then how (expletive) important could it be?

"Little did I know I was going to be going away limping because someone cut my legs out from under me."

— Terry Francona, on reports of his use of pain medication

(Source: ESPN)

Just stop talking, Jon. Not your strong suit.

"Asked what he meant when he said he thought the team needed more structure, Lester said: ‘I don’t really know what I was trying to say.’"

"Why is Boston ultimately doomed? Who knows? … But John Lackey has more friends in that clubhouse than Jacoby Ellsbury does. I don’t care which of the sciences you believe in: That’s a bad sign."

"What an embarrassing way for the most successful nine years the Red Sox have had in a century to end, with a successful, likable manager having his personal life exposed to the public; the front office appearing small and vindictive, using the old playbook of running people out of town in order to desperately get in the last word and win the public; the players failing to live up to the standards that made them idols and champions; and most of all, virtually none having the class to rise above the anger and pettiness and ego that so often destroy the best times."

"Perhaps even more harmful to Francona, and his future job prospects, were "team sources" expressing concerns to the Globe about his use of pain medication, the implication that the manager may have been abusing that medication. Such information could only have been known by a very few — Francona’s employers, and his doctors and trainers. That either party would share such sensitive material certainly smells like a breach of patient confidentiality; Francona’s lawyer might one day argue as much…

He is through with Boston, even if “team sources” may not be through skewering him. Francona in the end took it from all sides — from the players who violated his trust, from the players who did not intervene like they do on winning teams and call the miscreants to account, to the highest levels of management whose sense of decency apparently went on hiatus at the end.”

@Buster_ESPN Buster Olney

Still waiting for someone to establish link between Francona’s medication and how BOS played. If link not there, its nobody’s business.

And without link established between medication/Bos play, leaked information on Francona’s painkillers is pure character assassination.